Praxis strongly believes in PDPs. Whether the first ‘P’ is ‘Personal’ or ‘Professional,’ a PDP is a really good way to drill down exactly what you want to achieve in a period of time. Writing a blog post everyday during Month 2 was another example of one I’ve done. This time, I’ll be learning and working on PPC for ProMaster. PPC is short for Pay Per Click, which makes no sense out of context. It’s what people call advertising with Google AdWords. This will help me round out my digital media skills. After this month, I will have experience in SEO, video production, and PPC.
Inserted below is the link to the details of my PDP, which will consist of reading Entrepreneur’s The Ultimate Guide to Google AdWords, rewriting nearly every ad that is up right now, and finding ways to simultaneously save money and get more leads. Click the link below to see how.